I would like to know how Apple counts? When HDTV first came out there was 1080p as HD and 720/780p as ED. Apple TV is Enhanced Definition not High Definition. If ATV were 1080p then there would be something to shout about. As it is, it will be a long time before it is a household device. I have heard this from many others but let’s hear it from Apple!! - Jens24 Full Story »

Will Blu-ray prices come down as quickly as they did when HD DVD was around? No. Will consumers buy high definition Blu-ray discs at $29.99 and higher for new releases? No way.

Sure you have the early adopters, the one who bought players for $1200 and didn’t mind paying $35 for a disc. And, you have some who were waiting for the format war decision to be made, and are now willing to pay $399(Sony BDP-S300) for a player. But for the mass consumer, Blu-ray is still too expensive.

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Now you can rent HD movies from Apple for $4.99. The high definition format is apparently 720p, which is upconverted to 1080p. The sound format is Dolby Digital 5.1 surround. The download takes forever though, unless you have cable internet or Verizon Fios (fiber optic). Apple claims that at 6mbsp you can start watching in a minute. At 2mbsp you’re looking at 2 hours. At dial-up speed forget it, you may as well go to bed.

If you don’t want to wait for HD, you can always download an SD version of the movie with stereo sound for $3.99. Download speed, unless you are on dial-up, isn’t a factor.

Apple TV is supported by all the major studios including Fox, Lionsgate, MGM, Miramax, New Line Cinema, Paramount, Sony, Touchstone Pictures, Universal, Disney and Warner Bros.