Hulu to let users choose ads
on August 9, 2010
Hulu.com, MSNBC.com, and Yahoo.com will start letting viewers choose which types of ads they watch previous to video content, that according to a BusinessWeek article posted yesterday. The ad tool called ASq was tested by French ad company Publicis Groupe Media which showed users are twice as likely to click on ads when given the option to choose. Full Story

Earlier this week Reuters reported CBS in talks with Hulu to bring their TV content to the online service. Previously, CBS stayed clear of the popular website which offers content from (and is coincidentally owned by) the other big networks — NBC, ABC, and FOX. Now, with the launch of Hulu Plus (which charges a subscription fee), CBS has become more open to looking at content distribution agreements with the joint venture. 
PS3 may soon support a Hulu paid TV service, according to a Bloomberg report that says a partnership could be announced as early as next week. An agreement between Sony and Hulu could greatly expand the Hulu audience, which is internet-based but could move many of those viewers to their TV sets instead of computer displays.
Rumor has it that Microsoft will unveil Hulu’s streaming video service working on the Xbox 360 at this month’s E3 convention in Los Angeles. This info comes from Gear Live who says they heard it from one of their reliable sources. 



Although Hulu recently lost popular Viacom content from “The Daily Show with Jon Stewart” and “The Colbert Report”, they may make up for some lost viewership with the addition of content from NFL Network. The NFL channel on Hulu (
Hulu suffered a major setback as of yesterday with the announcement that two of its most popular offerings would no longer be available to the service. Though Hulu will still carry links to the shows on the site, Viacom has pulled “The Daily Show with Jon Stewart” and the off-shoot show “The Colbert Report” from Hulu, and will offer full episodes and excerpts viewable through their Comedy Central website going forward (still free and advertiser supported).
Don’t know how we missed this but late last week Hulu added the Criterion Collection channel, starting with six films from the “Zatoichi” series of Japanese films. There are 26 “Zatoichi” films in total dated from 1962 until 1989. (A remake of the original was released in 2003.) The films are also known as “Zatoichi: The Blind Swordsman” and are titled as such on Hulu.com. Criterion says they will be adding more films soon. Check out the
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