Can DISH take any more beatings?

Posted by Jeff Chabot on Sep 29th, 2008

suffered a 14-percent drop in shares this morning, after marketing partner decided it would end their contract next year in favor of rival satellite television provider . On January 3, will start a multi-year agreement with .

This follows another huge setback that Dish suffered in March of ‘08 when the DISH satellite AMC-14 failed to reach orbit. The satellite was launched to expand ’s high-definition channels, which at the time were half as many as .

Per Reuters, analyst Craig Moffett at Sanford Bernstein said “’s decision means that around 400,000 subscribers who otherwise would have opted for DISH as part of the bundled service will end up with instead.”

Moffet added, “The announcement also likely puts to rest any remaining prospect of an acquisition by ,” said Moffett in a note to clients.

A merger between the two satellite television companies is also apparently off the table.

Since Verizon currently markets , who will DISH go to for partnership when their deal with ends? We’ll have to look for a response from DISH, who in another three months will be flying solo.

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